A Bad Logo Consulting Example
Louisville Logo Designer
What is a logo?
A Logo, brand or logotype is something very complex, encompassing at the same time a verbal sign (brand name), a graphic sign (shape, drawing of the mark) and a chromatic sign (own colors of the brand).
What is not a logo?
The logo is not even simple writing ordinary manual, nor mechanical writing typed, but has a design specific, endowed with some trait unusual or exaggerated, which makes it identifiable and memorizable.
Thus converting the verbal message into a visual message.
Design problems of this logo.
The current design lacks of synthesis, being this is a basic and vital element of graphic design.
A big heart contains a small one, a rolling pin, a whisk rod, a pastry bag, a cooker hat and three different fonts.
This overabundance of elements causes redundancy and noise in the brand, making it difficult understanding and memorizing it.
What is synthesis?
The graphical synthesis is based on the extraction of shapes of an object leaving only the attributes most significant of the same that make up Its essence.
So...
We conclude that for the reasons mentioned, It would be very convenient to redesign the current logo, to achieve a version of the same or another totally new that better reflects the values and company purposes.
After meeting with the client and asking them questions about their mission and vision as a company. To review the counterparts (the competition) and define appropriate features and styles.
We sent three logo proposals to the client.
Client Choice
The client chose to stay with the C logo. But with some color changes while preserving those of the old logo.
We sent three logo proposals to the client.
